Welcome Marketing Fan!

If you are passionate about generating creative and effective marketing strategies, in this blog I’m going to share how to use and potentiate Salesforce Marketing Cloud, Pardot, and Datorama as innovation platforms for your business.

Salesforce

Marketing Cloud

Salesforce

Pardot

Salesforce

Datorama

¨The definition of a good marketer in 2020 is expanding in a big way. In addition to their creativity and ways with words, today’s top marketers are data-savvy collaborators who capture, organize, and activate insights that foster the connected journeys customers expect.¨

My story

Years ago I found out about Salesforce and its potential to create real 360 customer experiences.

It became a challenge for me to build strategies that allows me to understand people and communicate the most personalized, omnichannel, and interactive way possible; in part motivated by optimizing internal workflow to achieve business goals more effectively, but mostly motivated by communicating to our clients as real people and build long time relationships based on trust and transparency.

Currently, I’m a certified consultant on Marketing Cloud, Pardot, and Datorama, with over +30 implementations of multiple verticals and countries and I want to share my passion and the knowledge I have acquired these past years.

My story: 

Years ago I found out about Salesforce and its potential to create real 360 customer experiences.

It became a challenge for me to build strategies that allows me to understand people and communicate the most personalized, omnichannel, and interactive way possible; in part motivated by optimizing internal workflow to achieve business goals more effectively, but mostly motivated by communicating to our clients as real people and build long time relationships based on trust and transparency.

Currently, I’m a certified consultant on Marketing Cloud, Pardot, and Datorama, with over +30 implementations of multiple verticals and countries and I want to share my passion and the knowledge I have acquired these past years.

Did you read my lastest posts?

Every day you can learn something new and if you are passionate about Marketing and Salesforce like I do, my blog is not going to disappoint you! (And if you don’t find what you are looking for, feel free to reach me through LinkedIn and I could write it for you! ? )

Why you should start using Single Send Journey?

Today I was thinking, why are there people who continue to use User-Initiated Emails to send immediate or scheduled sends, having the possibility to use the Send Flow in Email Studio? ? For a moment I thought, maybe it was for the convenience of using what has been...

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Marketing Cloud vs Pardot

If you are thinking of acquiring a new Marketing Automation platform and you discovered that Salesforce has two and you don't know which one will best satisfy the needs of your business, then this article is for you! ? The confusion usually originates because both...

Certifications