Why you should start using Single Send Journey?

Today I was thinking, why are there people who continue to use User-Initiated Emails to send immediate or scheduled sends, having the possibility to use the Send Flow in Email Studio? 馃 For a moment I thought, maybe it was for the convenience of using what has been...

Marketing Cloud vs Pardot

If you are thinking of acquiring a new Marketing Automation platform and you discovered that Salesforce has two and you don’t know which one will best satisfy the needs of your business, then this article is for you!聽馃挕 The confusion usually originates because...