Marketing Cloud

But, What is a ¨Marketing Cloud¨? Don’t worry, I will share with you everything you need to know about one of the most robust Marketing platforms with which you will be able to create those strategies you think are only for big companies.

Why you should start using Single Send Journey?

Today I was thinking, why are there people who continue to use User-Initiated Emails to send immediate or scheduled sends, having the possibility to use the Send Flow in Email Studio? 🤔 For a moment I thought, maybe it was for the convenience of using what has been...

Marketing Cloud vs Pardot

If you are thinking of acquiring a new Marketing Automation platform and you discovered that Salesforce has two and you don't know which one will best satisfy the needs of your business, then this article is for you! 💡 The confusion usually originates because both...

How to use data from Salesforce Core within Marketing Cloud?

Today more than ever, it is very important that our Marketing team is involved in the entire consumer cycle and works in synergy with other areas in order to provide a unified experience and with personalized communications based on the interactions of each consumer....